Blog · 4 min read
Getting found in AI search
Your next customer may ask ChatGPT, not Google. Here's how to be the answer.
AI assistants like ChatGPT, Gemini and Google's AI Overviews are changing how people find local businesses. Instead of scrolling ten blue links, customers increasingly ask a question and get a single, synthesised answer — and if your business isn't part of that answer, you're invisible. The good news is that optimising for AI search overlaps heavily with good traditional SEO: clear content, solid structure and consistent information. Here's what actually moves the needle.
Write clear, factual content
AI assistants summarise plain, well-structured pages. Clear headings, direct answers and FAQs make your business easy to quote.
Use structured data
Schema markup (FAQ, services, reviews) helps machines understand you. Every Build Your Clouds site ships with it by default.
Be consistent everywhere
Same name, address and phone across your site, Google and directories builds the trust signals AI relies on.
Where to start
Begin with the basics AI systems rely on: fast, well-structured pages, descriptive headings and schema.org structured data so machines can read your services, hours and reviews. Keep your name, address and phone identical everywhere online. Do that consistently and you'll show up whether the customer asks Google, ChatGPT or a voice assistant. Every Build Your Clouds site ships with this foundation built in. From there, publishing clear, genuinely helpful content about the services you offer — and answering the real questions your customers ask — is what keeps you visible as AI search keeps evolving month after month.